CNN) -- If those coveted 20-something readers can't identify with Hugh Hefner, maybe they will with "The Simpsons."

Marge Simpson will appear in the November issue of Playboy as the magazine's first cartoon cover model.
 
Like nearly everything printed on paper these days, Playboy magazine has been facing tough times. Advertising pages have dropped 31 percent over the last year, newsstand sales have dried up by 25 percent, and its circulation has dipped to 2.4 million, according to publishing insider Media Industry Newsletter.

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